Not all bands and independent artists are looking (or are able) to get the required minimum of 1,000 QTY CDs through replication companies. Most local and regional artists only require a few hundred CDs or less. Some would even prefer to have a special or limited edition version of their work available for their friends and fans to pick up at a show. And start up independent labels might only be looking to test the waters for the first press of their latest signing, or want a hundred or so promo CDs to send to the press. DVDs provide a fantastic new medium for interactive press kits. You can include a band bio, photos, press clippings, and other material along with music videos, interview footage, and other material on one DVD with an interactive menu system.

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